Toy Donations

One of the most important tools to facilitate play is a toy; however, many underserved children around the world and those in unfortunate circumstances don’t have immediate access to toys. Through Mattel’s toy donations, we are able to provide instant joy to children in need and provide a beneficial play experience.

Mattel’s Toy Donation Program

Each year, Mattel receives thousands of requests for toys. As part of the company’s toy donation program, priority is given to nonprofits that serve children of all ages. Qualified organizations may request toys throughout the calendar year, for a maximum of 400 toys per agency, per year. Shipping and handling fees apply to all the toy donations.

Applying For Toy Donations

Applications for toy donations are only accepted using the online forms between January 1 and September 30 each year. Applications cannot be accepted after the deadline. Good360, a leading nonprofit organization in the field of product philanthropy, administers the Mattel Toy Donation Program domestically.

Qualified 501c3 organizations can register on Good360’s home page, Toy Donation Application, and then see available toys. For more information, please contact or call (703) 836-2121.

Mattel's Charitable Sales Program

The Mattel Toy Store also offers a Charitable Sales Program for those entities that do not qualify for the Mattel Toy Donation Program. Our Mattel Toy Stores offer a charity discount and can assist with selecting toys that will fit into your budget. Learn more about the Charity Sales Program or call (310) 252-6880.

Disaster Relief

In a new strategic shift to support disaster preparedness and relationships with first-responder organizations, Mattel and the Mattel Children’s Foundation made a total cash donation of $750,000 for multi-year disaster support to Save the Children and the American Red Cross. This groundbreaking initiative enables Mattel to have a significant impact on disaster relief much earlier in the process. Mattel also provides thousands of toys to our partners in times of disaster, including toys in safe space shelters to be used to provide “normalcy” to children in times of a disaster.
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